When we talk about interactivity, we don't mean a mouse click. We don't mean selecting A, B, or C for the ending to a story. And we don't mean 'personalising' spoon-fed media.

The kinds of interactivity we want Crossover Australia to explore are much more intricate, and more daring than that. It means getting involved, making an impact - and potentially being changed in the process. It means inviting, or better yet provoking 'participants' into an intellectual and emotional engagement that along the way forces us to re-examine how we think about our media, our selves, and our world.

Crossover Australia allows participants to re-imagine and re-shape digital media to fully explore their power to engage millions of people, not just as consumers, but as active participants.